Background
The Kashmiri Pandit Cultural Association (KPCA) sought a logo reflecting their heritage while appealing to modern audiences. Their rich cultural background features significant symbols like the lotus and the dejhoor. However, their existing visual identity lacked a cohesive style.
Process
To bridge the gap, I designed a logo combining tradition and modernity. I explored incorporating the lotus and dejhoor in a contemporary aesthetic. Futura PT's clean lines provided a modern feel, while deep pink (referencing the lotus) added vibrancy. The tangerine/marigold shade (evoking saffron) complemented the warmth associated with Kashmiri culture. I meticulously balanced these elements to achieve a harmonious logo that resonates with both the KPCA's past and present.
Outcome
The final KPCA logo successfully embodies their cultural heritage in a modern and visually appealing way. The lotus and dejhoor are seamlessly integrated, instantly recognizable to those familiar with Kashmiri symbolism. The color palette, with deep pink and tangerine/marigold, exudes warmth, energy, and creativity, aligning with the association's forward-looking spirit. Futura PT's clean typography ensures readability and versatility across various applications. The logo has been met with positive feedback, praised for its ability to bridge tradition and modernity, effectively representing the KPCA's identity.
Token of Appreciation
"I highly recommend Rahul for designing the KPCA community logo. He showed professionalism and delivered exceptional quality work that was worth the cost. He was responsive and engaged throughout the logo design process, demonstrating patience, passion, and an understanding of our community's needs. Rahul communicated consistently and effectively, resulting in a logo that aligned with our requirements. Despite facing challenges, he remained committed and his expertise resulted in a memorable logo for KPCA. Great job, Rahul! Keep up the exceptional work."
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